Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of the UK's "Marketing" magazine from 1986 to 1989. She has written for a range of publications, including a weekly column for "Marketing" magazine for five years, and is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports. Since they formed Writers 4 Management in 2004, she and her business partner, Louella Miles, have worked wi...