Masterson, Rosalind

Rosalind Masterson was a Principal Lecturer at De Montfort University until 2013. She has taught extensively, and has been subject and programme leader, at both undergraduate and postgraduate levels. This book came about as part of an extensive re-design of the university s core first year undergraduate module: "Principles of Marketing". She has taught, and been external examiner, at a number of universities during an academic career spanning twenty years.

Rosalind s commercial experience includes sales and marketing positions within IBM and Marketing Management for an IT consultancy. She ra...