M. Lynne Markus (PhD, Organizational Behavior, Case Western Reserve University, 1979) is The John W. Poduska, Sr. Professor of Information and Process Management at Bentley University and a Research Affiliate at MIT Sloan s Center for Information Systems Research. She does practice-oriented research for businesses, associations and non-profits, and governments. Her specific areas of academic and practice-oriented research include: the effective design, implementation and use of information systems within and across organizations; the risks and unintended consequences of information technology