Melvin M. Mark is professor of psychology at the Pennsylvania State University, where he also is Head of the Department of Psychology. He has served as President of the American Evaluation Association (AEA). He was Editor of the "American Journal of Evaluation" (and is now Editor Emeritus). A social psychologist, Dr. Mark has wide ranging interests related to the theory, methodology and practice of evaluation, as well as a general interest in the application of social psychology to evaluation and applied social research. Dr. Mark s awards include the American Evaluation Association s Lazarsfel...