Felix Maringe is Senior Lecturer in the School of Education at the University of Southampton, UK, where he chairs the Internationalization Forum. He is also Chair of the Special Interest Group on Higher Education Marketing at the Academy of Marketing, UK. Nick Foskett is Vice Chancellor of Keele University, UK. He was previously Professor of Education and Dean of the Faculty of Law, Arts and Social Sciences at the University of Southampton, UK. He has also worked as a consultant to government and to a wide range of educational institutions both in the UK and internationally.