Marder, Eric

ERIC MARDER holds degrees in sociology and electrical engineering. Early in his career, he taught physics in several schools, including Rutgers University. Later, he founded an innovative marketing research company, which he served as Chairman for over 50 years, ending in 2010, and in which he developed the theory, methods and data summarized in his book The Laws of Choice (Free Press 1997). He ran and finished the NYC Marathon 3 years in a row, the last at age 66.