Francisco Marco-Serrano (1977- ) was born in Vila-real, Spain. For more than fifteen years he has been working as an economist in different roles (business controller, general manager, managing director, consultant, lecturer and researcher) and countries (Brazil, Spain, United Kingdom). Nowadays, he lives in London (UK), where he lectures economics at an independent college while enjoying socio-economic research and writing about social media ROI for Socialancer.com.