Philip Marchand was the book columnist for the "Toronto Star" for eighteen years, before retiring to write books in 2008. He is the author of "Just Looking, Thank You", a collection of magazine journalism (Macmillan, 1976); "Marshall McLuhan: The Medium and the Messenger" (Random House of Canada, 1989); "Deadly Spirits", a crime novel (Stoddart, 1994); "Ripostes", a collection of literary criticism (Porcupine's Quill, 1998); and most recently "Ghost Empire: How the French Almost Conquered North America" (McClelland & Stewart, 2005). His revised edition of "Marshall McLuhan: The Medium and the