John Horne is Senior Lecturer in the Sociology of Sport and Leisure at the University of Edinburgh. He has published many articles and book chapters on sport, leisure and popular culture and is the author of "Sport in Consumer Culture" (2006) and co-author of "Understanding Sport" (1999, with Alan Tomlinson and Garry Whannel). He is the co-editor of "Sport, Leisure and Social Relations" (1987, "Sociological Review Monograph No. 33," with David Jary and Alan Tomlinson), "Japan, Korea and the 2002 World Cup" (2002, with Wolfram Manzenreiter) and "Football Goes East: Business, Culture and the Peo...