Manu, Alexander

Alexander Manu is the Founder and Director of the Beal Institute for Strategic Creativity, a professor at the Ontario College of Art and Design, and the former principal of a design, development, and applied research consultancy in Toronto. Manu is involved in the development of strategic intellectual property at the intersection between latent needs and current technology and in business concepts that realign people’ s needs and wants with the potential of new technology and the capabilities of organizations.  His work focuses on understanding people’ s behavior in order to g...