Jo Malone has been described as an English scent maverick and the woman responsible for creating some of the world s most-loved fragrances for her first brand, Jo Malone London. In 1999, Jo sold the business to Estee Lauder Companies and remained Creative Director until she left in 2006. In November 2011, she launched her new brand Jo Loves. Recognized for her industry expertise, Jo regularly shares her brand building experience and passion for business and creativity to audiences around the world, in addition to consumer publications, radio, and TV.