CHRIS MALONE is Founder and Managing Partner of Fidelum Partners. He leads the firm's Customer Insights and Strategy practice that helps clients develop growth strategies that drive their business performance. Chris has over 20 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies. A leading bran...