Fern Mallis is the Executive Director of 7th on Sixth and a VP of IMG. She is widely credited with the creation of 7th on Sixth, an organization formed in 1993 to modernize, organize, and centralize the American runway collections. 7th on Sixth/IMG now produces Olympus Fashion Week in New York City and Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles. Mallis lives in New York City and the Hamptons.