Macabenta, Greg B.

Greg B. Macabenta joined his first ad agency, QSV Promotions, in 1960. Two years later, he moved to Advertising & Marketing Associates (forerunner of DDB Philippines). Starting as a broadcast producer, he shifted to account management and also headed creative services. For years, he handled the entire Nestle business for AMA, as creative director and account director, even after he became president and CEO in 1978. In the late 80s, he immigrated with his family to the U.S. where he set up his own agency. Many of his works are considered classics, gaining market dominance for such brands as Mil...