Iain MacRury is Head of Research and Knowledge Exchange in The Media School at Bournemouth University. He has taught on the MA Psychoanalytic Studies at the Tavistock and Portman NHS Trust, and is co-editor of "Fictitious Capital: London after the Recession, Olympic Cities: 2012" and "The Remaking of London". He is also author of "Advertising" and co-author of "The Dynamics of Advertising". He has published in "Psychoanalysis, Culture and Society" and in "Psychodynamic Practice".