Alexander B. van Putten lectures on entrepreneurial management at The Wharton School. He is managing director of Triad Consultants, which consults on strategy and business planning for clients ranging from P+G and MetLife to Bayer. Formerly SVP of Chrysler Capital Realty, he has also built three successful companies revolving around arbitrage and finance. Ian C. MacMillan is Dhirubhai Ambani Professor of Innovation and Entrepreneurship, Professor of Management, and Director of the Sol C. Snider Entrepreneurial Research Center at Wharton. His areas of research include new venture management, en...