MacKenzie, Scott B.

Scott B. Mackenzie is Professor of Marketing and holder of the "Neal Gilliat Chair" at the Kelley School of Business at Indiana University. At the doctoral level Professor MacKenzie teaches courses in structural equation modeling, research methods, consumer behavior, and several special topics seminars. At the undergraduate and masters levels he teaches advertising and consumer behavior.

Professor MacKenzie is a former winner of the "Harold H. Maynard Award" for distinguished contributions to the marketing discipline; has chaired the AMA Summer and Winter Educators' conferences, and the SCP...