MacArthur, MR Neil G.

The author Neil G MacArthur is a veteran of marketing strategy and planning with information technology [IT] software, hardware and services corporations worldwide. Neil was a founder faculty member of the IBM Marketing School, Course Director for Marketing Planning at the Chartered Institute of Marketing and is today Course Director of Marketing Strategy and Planning workshops at the IT institute Intellect techUK www.techuk.org. He is the founder of IDL www.idlworldwide.com, an international Thought Leadership IT strategy and planning analyst based in North America and Europe. His continually...