JAYSON LUSK is a Regents Professor and Willard Sparks Endowed Chair in the Department of Agricultural Economics at Oklahoma State, previously holding appointments at Mississippi State, Purdue, and the French National Institute for Agricultural Research. One of the most prolific and cited food and agricultural economists, Lusk has published editorials in the "New York Times, "the" Wall Street Journal", Forbes.com, Foxnews.com, TIME.com, and the" Huffington Post". He lives in Stillwater, OK.