Elle Luna is a designer, painter, and writer. She also runs a textile venture, the Bulan Project, a collaboration between designers and master batik artists in Bali, and has previously worked as a designer at IDeo and with teams on apps and websites, including Medium, Mailbox s iPhone app, and Uber. Ms. Luna speaks to groups around the world sharing the story of The Crossroads of Should and Must, and lives in San Francisco and online at elleluna.com.