Eric Blyth is professor of social work at the University of Huddersfield, UK, and visiting professor at Hong Kong Polytechnic University. He is co-chair of the British Association of Social Workers Project Group on Assisted Reproduction. His interest in assisted conception originates from his own experience of childlessness, infertility treatment and adoption. Eric is Editor of the British Journal of Social Work and actively provides consultation for governments, regulatory and professional bodies and the media on assisted conception and related fertility issues.