Norma Loehr spent her youth as an avid seamstress and designer but put it aside to focus on a career in finance. When she could not locate a luxury custom bra making service in North America, Norma left her position at a major Wall Street firm in New York to focus on the study and practice of custom bra making and founded Orange Lingerie. She is now based in Boston. You can read more about Norma and see her work at http: //www.orange-lingerie.com.