George C. Lodge was born in Boston in 1927, and after two years in the Navy was graduated from Harvard College in 1950. He was a reporter on the Boston "Herald" for four years, and from 1954 to 1961 served with the U.S. Deperatment of Labor, first as director of information and later as assistant secretary for international affairs. In 1962 he was the Republican candidate for the U.S. Senate from Massachusetts, and then joined the faculty of the Harvard Business School, where he is now professor of business administration. In addition to the present work, he is the author of "Spearhead of Demo...