Samuel Cremer was born in Riga in 1977. He grew up in a poor immigrant family in a large housing area in the outskirts of Berlin, Germany. After studying computer science and media, he felt lost when it came to choosing a job. His first job experiences in media agencies and business coaching frustrated him so much that he decided to take some time off. During that time, he developed his "Do-what-you-love" success formula. He realized that his most valuable abilities and talents were the ones he hadn't in fact given much value to. After putting his formula into practice, within a few months it