John Landsberg has spent more than 25 years in corporate communications. During that time he has pretty much seen or done it all. He even won lots of awards in the process. Today he has his own firm, Bottom Line Communications based in Bluffton, SC, and has taught PR/Communications/Media/Marketing at the college level for a decade. A frequent guest speaker, Landsberg has a unique way of being able to provide solid, useful advice with humorous real-world examples that you won't find in a communications textbook. This book is a must-read for anyone involved in corporate communications---or anyon...