ROB KROES is Professor of American Studies, emeritus, at the University of Amsterdam. One of Europe's leading American Studies scholars, he is past president of the European Association for American Studies and is a founder and member of the board of the Netherlands American Studies Association. He is the author of Buffalo Bill in Bologna: The Americanization of the World, 1869-1922 (2005), a book he wrote with R. W. Rydell; Them and Us: Questions of Citizenship in a Globalizing World (2000); and If You've Seen One, You've Seen the Mall: Europeans and American Mass Culture (1996), among other