To achieve a greater mastery of storytelling, sales, communication, and branding, many CEOs and Fortune 100 companies from Nestle, Google, and Nike to a wide variety of smaller businesses have turned to veteran teacher, author, story doctor, and brand consultant professor Richard Krevolin. A graduate of Yale University, Richard went on to earn master s degrees from both UCLA and USC. He has taught both undergraduate and graduate classes at USC, UCLA, University of Georgia, Emerson, and Pepperdine. His consulting work has affected hundreds of TV commercials produced all over the world, many of