Dr Patricia Bossons is Director of Coaching Services at Henley Business School. She is a Chartered Psychologist and an accredited NLP coach. Denis Sartain coaches at board level and teaches coaching skills at Henley Business School. Jeremy Kourdi is a writer and business consultant. He has worked with many leading brands, professional institutions and business schools, including The Economist Group and London Business School. He has written over 20 books, including The Marketing Century: How Marketing Drives Business and Shapes Society (Wiley, 2011).