Kompella, Kartikeya

Kartik is the founder of Purposeful Brands. He is the author of Building Brands, Building Meaning, and Applying the Branding Iron . Kartik has written for many websites on branding and run a column on Interbrand s web portal brandchannel.com for five years. He is a regular contributor of papers to WARC.Kartik has been associated with brands in various ways from an advertising planner, brand consultant, DM & CRM professional to marketer. He has worked in different roles from a brand consultant in India s first brand consultancy to President of Lowe & Partner s DM division. His various roles hav...