Peter Killing and Thomas Malnight are Professors of Strategy at IMD. The ideas in this book come directly from their extensive work with management teams across many countries, and in both large and small organizations, creating winning strategies using must-win battle concepts. From these experiences it is abundantly clear that the “ intellectual” approach to strategy is not enough. What Peter, Tom, and the managers highlighted in this book believe is that “ strategic priorities with heart” will win the day. At IMD, Peter runs company-specific programs for companies su...