Bob Killian - branding consultant, digital innovator, creative director, company namer - has been building better brands to make clients more visible, more differentiated, and more relevant. In 1987 he founded Killian Branding, a strategic agency that has worked with clients in every category, of every size, and on three continents. A student of Darwinian adaptation, Bob has written extensively on how modern brands must adapt and evolve in a period of radical change. Buyer decision-making and behavior in particular have deflated traditional marketing strategies and tactics, opening up new, mos...