Jessica Keyes is president of New Art Inc., a software development firm that is the maker of the NA-Series of re-engineering tools. She is a frequent keynote speaker and has been an advisor for MCI, Sprint, and the City of New York. Ms. Keyes is a noted columnist and the author of ten books, including McGraw-Hill's How To Be a Successful Internet Consultant and Webcasting: How to Broadcast to Your Customers over the Net.