Keith, Dick

About the Author Dick Keith has a farm near Doylestown, PA, where he and his wife raised three sons, but most of his advertising career was in New York where he was the Ayer Creative Director who nurtured, sold, and launched the REACH OUT AND TOUCH SOMEONE ad campaign for AT&T. The client originally preferred KEEP IN TOUCH, AMERICA and only reluctantly agreed to let Dick test the two campaigns against each other. In a mall "intercept" the ladies of Princeton's Quaker Bridge Mall listened to full orchestrations of both jingles with lyrics, then voted 2 to 1 for REACH OUT. The rest is advertisin...