J. Jerry KAUFMAN is the founder of J. J. Kaufman Associates, Inc., a value management services company. He has more than thirty-five years' experience working in design engineering, value engineering, and corporate management in the industrial, electronic, processes, services, and aerospace markets. Mr. Kaufman is the author of four books, and has also contributed articles for Japanese, European, and U.S. publications on advanced value management concepts. Internationally recognized as a leader in his field, he is a past president of the Society of American Value Engineers (SAVE) and is the re...