Jones, Jerry A.

Jerry A. Jones is 15-year veteran of dental practice management, marketing and advertising. He's recognized as one of dentistry's edgiest entrepreneurs and has been labeled "The Business Anarchist," having started multiple dental offices from scratch (and he's not even a dentist). His offices have served as a "lab" to test marketing ideas to benefit his advertising clients which he serves via Jerry Jones Direct, a direct response marketing firm serving dentists since 1995. This is the author's sixth book.