Andrew M. Jones, Ph.D. (drewjones.co) is a cultural anthropologist turned management consultant and business school professor. He has taught at management schools in the U.S. and the U.K. and has consulted with firms in numerous industries over the past fifteen years. He is a partner at Conjunctured Coworking in Austin, Texas and teaches Management and Organizational Behavior in the McCoy College of Business Administration at Texas State University. He has published two previous books, 'The Innovation Acid Test: Growth Through Differentiation and Design' (Triarchy Press, 2008) and 'I'm Outta H...