Rachel Jonat is the writer behind the popular blog "The Minimalist Mom" (www.theminimalistmom.com), which receives up to 100,000 pageviews a month. Rachel has written about minimalism for the "Chicago Tribune", "Business Insider", the "Globe and Mail", "Chatelaine Insider", and Babble.com. She has also partnered with brands such as the Royal Bank of Canada and ZipCar.