Fred Jerome is senior consultant to the Gene Media Forum, Newhouse School of Communications, Syracuse University. His articles and op-ed pieces have appeared in many publications including "Newsweek "and the" New York Times". He is the author of "The Einstein File". As a reporter in the South during the early 1960s, he covered the exploding Civil Rights movement, and has taught journalism at Columbia and New York University. He invented the Media Resource Service in 1980, a widely acclaimed telephone referral service putting thousands of journalists in touch with scientists.