Jerald M. Jellison, P.h.D., a professor of social psychology at the University of Southern California, created the Business Academy of the Society of Human Resource Management (SHRM) and serves as its dean. He is a sought-after innovator, whose insights into organizational change far transcend the classroom. Jellison has been a speaker and consultant to high-profile organizations for more than 25 years, presenting his ideas to thousands each year. He can be reached at jellison@usc.ed or jerryjellison.com.