Ron Iverson grew up in Illinois working for his family business growing perennial garden plants. After graduating from Northwestern University's business school and having built a solid foundation of business acumen, he ventured out to start his own business and put his ideals to the test dealing on his own with bankers, building a customer base, negotiating with suppliers and ultimately having more than a thousand employees over the years. The result was to grow his business into the largest producer of perennial garden plants in the country, fighting the competition all the way---and winning...