Jackie Huba is the author of three books on customer loyalty. Through her consulting, Jackie has helped leading companies such as Discovery Communications, Whirlpool, Dell, and Kraft to create more loyalty in their customer base. Named as one of the 10 most influential online marketers Jackie is a Forbes.com contributor and coauthored the award-winning Church of the Customer blog for ten years, with more than 105,000 daily readers. Her work has been featured in the Wall Street Journal, The New York Times, Businessweek, and Advertising Age. She was a founding Board Member of the Word of Mouth M...