Hong, Ying-Yi

Ying-yi Hong is currently a Professor at the Business School of Nanyang Technological University, Singapore. She has previously taught at the Hong Kong University of Science and Technology and the University of Illinois, Urbana-Champaign (UIUC). Her main research interests include culture and cognition, self, identity, and intergroup relations. She is particularly known for proposing the Dynamic Constructivist Theory to understand how individuals form mental models of multiple cultural knowledge systems and how they switch between cultural frames. Dr Hong has also tested social psychological t...