Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including "The Five Strategies for Fundraising Success,"
Stephen Hitchcock is president of Mal Warwick & Associates, Inc. His columns appear regularly in "Contributions," an...