Phillip Hines is the author of "LeBron James in His Own Words: An Unofficial Quotebook" and, for college students, "How I Make $20/Hour Going to the Beach, Concerts, Festivals, and Professional Sporting Events and How You Can, Too". He is also an independent contractor for several national and global experiential marketing companies, creating, planning, and executing campaigns for major brands, including Nissan, Quiznos, Wonka, Dell, Nintendo, and State Farm.