Walter McDonald, founder of The McDonald Group, Inc., focuses on marketing and business strategies, executive education and development. For 40 years, he is a respected forklift, construction equipment and heavy-duty truck industry consultant and seminar leader. His business consulting assignments utilize workshops and traditional diagnostic tools to assist manufacturers and dealers improve dealer operations, market share and profitability. Walter has published 50+ articles in MHEDA Journal and Construction Equipment Distribution, on growth strategy, sales and marketing management, manufacture...