Dan Hill is the President of Sensory Logic, Inc., founded in 1998 as a scientific consumer insights firm that specializes in gauging both verbal and nonverbal, subconscious reactions to advertising, store environments, and product design and presentation. He also provides executive coaching for sales force training relating to interpersonal communication skills. He earned a Ph.D in English from Rutgers University and a Masters in Creative Writing from Brown University after undergraduate studies at Oxford University and St. Olaf College.