William Hertling is the author of Avogadro Corp: The Singularity Is Closer Than It Appears, A.I. Apocalypse, and the forthcoming The Last Firewall. A fifteen year veteran of the technology industry, he holds ten patents on software and internet technology, developed web and social media strategy at Hewlett-Packard, and is a frequent speaker at SXSW Interactive. He's been building online communities since 1986 when he ran seven phones lines into the back of his Apple //e to create an online chat system.