Herdering, Mark

A welder and metal-fitter by trade, Mark Herdering found himself in a mid-life career transition after the collapse of the Southern California aerospace industry and struggled for years to make a living in traditional sales. Given the option of being fired or hitting a sales goal of $150,000 within 30 days, Mark tried a unique approach which not only resulted in reaching that sales goal but becoming one of the top producers in the office. Two years later Mark left that job and started an an independent distributorship with a small start-up company that was housed in a garage, marketing 62 cent...