Hennessey, Hubert D.

Dr. H. David Hennessey is currently an Associate Professor of Marketing and International Business at Babson College, Wellesley, MA. USA. He is an Associate of Ashridge, UK, and has taught at IMD, Lausanne, Switzerland.

Prior to this he was the Director of Marketing at Interpace Corporation and worked as the Market Analyst at American Can Company. He previously consulted for AT& T, ICI, Jardine Matheson, Compaq, Philips, DSM, and Ansell Edmont.

His previous publications include: "Global Marketing: Strategy and Cases, 5th Edition (2001), and "How to Write a Marketing Plan, 3rd Editi...