Christine A. Hemingway is an ex-corporate executive turned academic, having spent over a decade in blue-chip industrial management, followed by 14 years as an academic. She has over 30 years' experience working in public and private sector organisations. Currently, she is Visiting Fellow at the Nottingham University Business School (UK). Prior to this, she was a Brand Manager in a wide range of different industries, predominantly in fast-moving consumer goods, and latterly was European Marketing Manager with Allied Domecq. She has taught social entrepreneurship at the University of Nottingham